Most of a post is the same wherever it goes: a caption, some media, a time. The rest is what one network offers and the others do not, and those options appear as fields on that account's card in the compose wizard. This page lists them network by network, and says what makes one of them appear or disappear. The wizard itself is explained in Publishing and Scheduling, and what the module does at a glance is on its module page.
Before you start
The fields live in step two of the wizard, Customize. Every account picked in step one gets a card there, and each card carries only the fields its own network has. An Instagram card and a YouTube card sitting side by side look different on purpose.
On a card they sit in two places. Anything required, or important enough to decide the shape of the post, sits in the card body where it cannot be missed: a YouTube title, a Pinterest board, TikTok's draft switch, Instagram's Trial Reel. Everything else sits below. A network with only a few of them shows them under a Settings label, and one with more folds them into Advanced Settings, closed until it is opened, with related fields kept under their own small heading such as Interactions, Content Disclosure or Video metadata.
Nothing here is inherited from the base post. A value belongs to the one account it was set on, so two Instagram accounts on the same post can carry two different locations.
The fields, network by network
- Collaborators. Invites other accounts to co-author the post, searched by username, up to three. Once they accept, the post appears on their profile as well. Offered on a feed post and on a reel, not on a story.
- Share to feed. Puts a reel in the profile grid as well as under the Reels tab. Reels only, and it steps aside while Trial Reel is on.
- Location. Geo-tags the post with a place searched for by name.
- Trial Reel. Publishes the reel to non-followers first instead of to the account's followers straight away. Manual leaves the decision to share it wider to you, in the Instagram app. Performance lets Instagram share it with followers by itself if the reel does well. Reels only.
- Location. Geo-tags the post. Facebook accepts a place on a feed post carrying media and nowhere else, so the field is absent on a reel, on a story and on a text-only post.
- Collaborators. Invites one Facebook Page to collaborate. Video reels only.
- Use caption on every carousel slide. Repeats the caption on each image rather than setting it once for the post. Appears once several images are attached.
TikTok and TikTok Business
Both connections offer the same fields, with the same options. What differs between them is the kind of TikTok account that publishes, not what can be set before it does.
- Title. Sits above a photo post, capped at ninety characters. Photo posts only, because a TikTok video has no separate title and uses the caption for that slot.
- Privacy. Public or private.
- Interactions. Allow comments, allow duet and allow stitch, each on unless turned off.
- Content disclosure. Declares self-promotion or a branded partnership, and whether the content is AI generated. The two disclosure switches are mutually exclusive, so turning one on releases the other.
- Send to TikTok as draft. Uploads into the creator's TikTok inbox to be finished in the TikTok app, where the sound library, effects and stickers live. Nothing goes public on its own afterwards, there is no post link, and no metrics arrive.
- Auto-add music. Lets TikTok lay background music over a photo slideshow. Photo posts only, and it disappears while the draft switch is on. Left off, an explicit refusal is sent, because TikTok adds music by itself when nothing is stated.
YouTube
- Title. Required. An upload without one will not be accepted.
- Privacy. Public, unlisted or private.
- Made for kids. YouTube's audience declaration for the video.
- Video tags. Search keywords, up to fifteen, typed without the hash.
- Contains AI or synthetic content. Adds YouTube's own "How this content was made" label to the description.
- Category. The category the video is filed under.
- Video language. The language spoken in it.
- Recording date. When the footage was shot.
- License. Standard YouTube License or Creative Commons.
- Allow embedding. Whether other sites may embed the video.
- Public stats visible. Whether the view count is shown on the watch page.
The last six of those are folded together under Video metadata. Whether the upload becomes a regular video or a Short is not a field at all: it is the format picker at the top of the card, which exists so that YouTube does not decide it for you from the length and shape of the clip.
X
- Reply settings. Who may reply. Everyone, accounts you follow, mentioned accounts only, subscribers, or verified accounts.
- Community. Posts into an X Community, named by the number in the community's address.
- Quote tweet. Takes the link of the post being quoted. Available while the account is set to publish a post, and gone when it is set to publish a poll.
A poll is not a field either. It is a format on the card, and picking it makes that account text-only for this post.
- Title. Shown above the description, up to one hundred characters.
- Boards. Required, because a pin cannot publish without a board. The picker lists the boards read from the connection, and where none could be read it takes a board ID typed by hand instead of showing an empty menu.
- Link. The address someone lands on after tapping the pin.
Networks with no fields of their own
LinkedIn, Threads and Bluesky have none. Their cards still carry everything the wizard offers everywhere: the caption override, the media, the format, the crop and the preview. There is simply no options block underneath, because those networks accept nothing beyond text and media at the moment of publishing.
That is worth saying plainly, because a field that was never built looks exactly like one that has gone missing. Anyone hunting for a LinkedIn visibility switch or a Threads reply control is looking for something the wizard will never draw.
Setting the same value on more than one account
Platform fields are stored per account, so each card is filled in on its own. Two accounts on the same network do not share a value, and editing one leaves the other alone.
One control does copy across, and that is the video cover. Pick a frame or upload an image, then use Apply to all accounts, and every other account on the post that can carry a cover takes the same choice. Each one gets it against its own copy of the video, and a chosen frame is pulled back inside the clip where a shorter video would not reach that far.
What this does not do
- It does not invent fields. Everything listed here is something the network itself accepts, which is why three networks have nothing.
- It does not share a value between accounts. Apart from the video cover, every field is set on one card at a time.
- Two TikTok connections do not differ. The Business one unlocks no field the ordinary one lacks.
- A field is not a format. A YouTube Short, an X poll and an Instagram story are chosen with the format picker on the card, and that choice decides which fields the card then shows.
- A field cannot rescue an unsupported post. Nothing here makes a network take media it refuses. The review step reports that as a blocker instead.
When something looks wrong
A field you expected is not on the card. Four things hide one, and all four are deliberate. The network may not have it, which is the whole story for LinkedIn, Threads and Bluesky. The format may exclude it: a TikTok title is a photo field, so a video card has none, and Facebook's caption-per-slide waits until several images are attached. The placement may exclude it: Instagram's collaborators and Trial Reel belong to feed posts and reels, so a story card drops them. Or another field holds it back: Instagram hides Share to feed while Trial Reel is on, and TikTok hides auto-add music while the post is going out as a draft. Change the format or the placement on the card and the fields redraw immediately.
A value was set, and the post published without it. The same rules are applied again when the post is sent, not only while the card is drawn. Attach photos to a TikTok post, type a title, then swap those photos for a video, and the title is dropped on the way out rather than fighting the caption for the same slot. Set what you want after the media has settled.
The Pinterest board menu is empty. The boards could not be read from the connection. The field falls back to a plain box for a board ID, which can be copied out of the board's address in Pinterest. Reconnecting the account from Integrations usually brings the list back.
A required field is blocking the publish button. YouTube needs a title and Pinterest needs a board. The review step names the account and links straight to the field, so follow that link rather than hunting for it on the card.
If a field behaves differently from what is written here, tell us on the support page, naming the network and what you were trying to set.