Pinterest
Pinterest scheduler
Pinterest is the only network here that will not accept a post without somewhere to put it. A pin needs a board, and the composer treats that as a required field rather than a detail to discover on failure.
What Pinterest accepts
Checked before anything is sent, not after it fails.
Pin
- You can post
- Image, Video
- Caption
- 500 characters
- Images per post
- 1
- Video up to
- 15 min
What a pin needs
- A board, picked from the ones on the connected account. When the connection does not expose them, the field accepts a board ID by hand instead of showing an empty picker.
- One image or one video. Pinterest has no carousel here.
- A pin title above the description, which is a separate field rather than the first line of the caption.
- A destination link, which is the point of most pins and the thing a scheduling tool most often drops.
Built for tall media
- Preferred aspect ratios are vertical, so media built for a square feed is cropped on purpose rather than by the platform.
- The auto-crop step happens in the composer, where you can see the result, instead of after publishing.
What it does not do on Pinterest
- One media item per pin. A set of images is a set of pins.
- No Pinterest analytics here. Profile reports cover Instagram and TikTok only.
- Idea pins are not supported. The publishing API covers standard pins.